GTM Scars from –1 → 0 Getting Your First Buyers for AI-First Products

​The hardest part of building an AI-first company isn’t shipping the product.
It’s getting the first few buyers to say yes.

​Join Prem Kumar for a practitioner-led, closed-room roundtable moderated by Tejas Pandit, where we unpack two real “scar stories” from AI-native companies at the -1→0 stage - what was tried, what broke, what the numbers actually looked like, and what changed.

​This isn’t theory. It’s the messy middle of early GTM.

​Inside the session:

• ​Why your first customer is rarely your ideal customer

• ​How to go from broad ICP assumptions to sharp, testable wedges

• ​When services should precede product (and why that’s not a compromise)

• ​Using outbound to find signal before you try to scale

• ​How to decide who gets a call, who gets an email, and how to spot real buying signals

​They will also do a live walkthrough of a –1→0 outbound campaign - from competitor research and pain extraction to signal-based timing and multi-channel sequencing — so founders can replicate the first steps the very next week.

​Who is this for?

• ​AI-first founders who are pre-revenue or under $500K ARR

• ​Founders trying to land their first paying customers

• ​Builders looking for design partners instead of demos

• ​Teams launching a new geography or product line from scratch

​If you’re still figuring out your ICP, your wedge, or your first repeatable motion - this room is for you.

​Not a keynote. Not a pitch event. A focused working session with candid discussion and real GTM problem-solving. You’ll leave with sharper clarity and one concrete change to implement that week.