Problem Framing & Design Sprints
Presenter:
John Vetan – Partner at Design Sprint Academy, with over 20 years of experience in digital product and software development. John has worked with brands like eBay, Siemens, Redbull, Adidas, and SAP to validate new business models and product ideas. He has trained more than 3,000 professionals worldwide in design sprints and problem framing, and built a thriving community of practice of over 10,000 members in London and Berlin since 2016.
Talk Title:
Problem Framing & Design Sprints: How to Innovate & Solve the Right Problems, Fast
Agenda:
The Biggest Mistake I’ve Made
What is a Design Sprint
What is Problem Framing
How to Plug & Play These Methods
Q&A – Open discussion with the audience.
Approach:
John brings a practitioner’s mindset, combining expertise and hands-on education to guide teams through innovation challenges.