Launch Code Masterclass on B2B sales with Zoltan Vardy and Radek Novotný, Founder of Superface.ai
The Launch Code Unlocked: Mastering Founder-Led Sales in the AI Era
Many founders hope AI will solve their sales challenges.
But without strong fundamentals, AI doesn’t fix sales. It just helps you fail faster.
Join B2B sales strategist and author Zoltan Vardy for an in-person keynote and fireside chat on why founder-led sales still matters more than ever — even in the age of AI.
Based on insights from over 200 startups across 26 countries and his book The Launch Code, Zoltan will share the mindset and framework founders need to turn sales from a struggle into a structured, scalable process, while using AI as a powerful tool, not a crutch.
Zoltan will be joined by Radek Novotny, founder of Superface.ai, for a candid discussion on applying founder-led sales principles in a modern, AI-driven startup -- what works, what doesn’t, and what founders often get wrong.
BONUS: Copies of The Launch Code: Master Founder-Led Sales and Boost Your Startup’s Revenue Growth will be available for purchase and signing at the event.
Why Attend?
✅ Master Founder-Led Sales – Learn how to apply Zoltan’s proven framework to build a repeatable, founder-driven sales motion
✅ Sales in the AI Era – Understand where AI truly adds value, and where human selling still wins
✅ Founder Fireside Chat – Real-world insights from Radek Novotny on scaling sales in an AI-first startup
✅ Live Audience Q&A – Ask your toughest B2B sales questions
✅ Book Signing – Purchase a signed copy of The Launch Code at the event
Who Should Attend
✔️ Startup founders & co-founders
✔️ Early-stage CEOs building their first sales motion
✔️ Technical founders navigating sales for the first time
✔️ Investors & ecosystem leaders supporting founders
🎟️ Access note:
Priority access for members of Innovate Prague and Czech Founders, plus selected Startup Kitchen guests.
Founder-only event.
Registration includes short screening questions.
All applications are reviewed and approved to keep the discussion relevant and high-value.
Event Details
5:30 PM - 6:00 PM – Arrival and registration
6:00 PM - 6:30 PM – Welcome & Introduction
6:30 PM - 7:15 PM – Fireside Chat and Audience Q&A
7:15 PM - 8:00 PM – Book signing, drinks and networking
Event is organized by Innovate Prague in cooperation with Czechfounders and Startup Kitchen.
📅 Tuesday, February 24
⏰ 17:30 - 21:00
About the Book
The Launch Code is a practical, no-nonsense guide to founder-led sales, designed to help startup founders turn sales from a struggle into a structured, scalable process. The Launch Code draws from Zoltan's 30+ years of experience and over $2 billion in sales working with over 200 founders from 26 countries.