AI for creativity
A hands-on creative journey from your first idea to a tangible brand, product, or campaign concept - with AI as your creative collaborator.
AI can generate endless ideas and images, but more output does not automatically lead to better creative work. In this four-hour workshop, you’ll learn how to use AI intentionally throughout a human-centred design process: understanding people and problems, defining a direction, developing ideas, creating prototypes, and communicating your concept.
Across 22 guided exercises, you’ll experiment with research, mood boards, product and brand design, image generation, copywriting, presentations, websites, video, and social media content. You’ll work with accessible tools such as ChatGPT, Gemini, Copilot, Gamma, and Lovable - while keeping your own taste, judgement, and creative direction at the centre.
This is not about pressing a button and letting AI “be creative” for you. It’s about learning how to explore more possibilities, develop ideas faster, and turn a rough concept into something you can see, share, test, and improve.
This workshop is for you if you:
want to explore AI beyond basic writing and productivity tasks
have an idea, project, product, brand, or campaign you want to develop
work in a creative, entrepreneurial, marketing, or communication role
often get generic AI outputs and want more creative control
are curious about image, video, presentation, and no-code creation tools
want a structured process rather than another random collection of AI tricks
You’ll leave with:
a practical framework for using AI throughout the creative process
experience with several leading creative AI tools
techniques for developing and refining ideas - not just generating more of them
tangible visual, written, or digital prototypes
a clearer understanding of where AI helps and where human creativity remains essential
Want to build a stronger AI foundation?
AI for Productivity takes place one week earlier and focuses on using AI more confidently and effectively in your everyday work. Together, the two workshops provide a practical foundation for working with AI productively and creatively.
Join one workshop for €99, or book both for €179 and save €19.
Link to "AI for productivity" workshop details: https://luma.com/lj3nsvr3