Cover Image for Webinar : Customers First
Cover Image for Webinar : Customers First

Webinar : Customers First

Hosted by Raja Rajeev Kumar & CA-Prof. Sanjay Dwivedi
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About Event

Webinar
Startup Success Series - 6

Customer First:
How to Identify, Validate & Win Early Adopters


One of the biggest reasons startups fail is building a product nobody wants. Founders often fall in love with their idea but forget to validate if there’s a real customer who cares. This session will help founders sharpen their customer discovery process, identify their early adopters, and validate their assumptions before scaling.

Key Learning Objectives:

  • Understand why customer discovery is critical for startup success

  • Learn methods to define, segment, and prioritize target customers

  • Discover strategies to validate customer needs and willingness to pay

  • Gain insights into how to secure and learn from early adopters

  • Apply customer validation techniques to refine product-market fit

Target Audience:
Early-stage founders, aspiring entrepreneurs, startup teams, and students building ventures.

Organised by:
Pratyagra Foundation in collaboration with MYRA School of Business, Mysore