Cover Image for Unlocking AI for Europe’s SMEs – Overcoming Barriers and Driving Adoption

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Join policymakers and industry leaders to explore how tourism and technology can drive Europe's innovation, sustainability, and skills development.

AI

Unlocking AI for Europe’s SMEs – Overcoming Barriers and Driving Adoption

Name: Unlocking AI for Europe’s SMEs – Overcoming Barriers and Driving Adoption
Start: 2025-09-30T16:00:00.000+02:00
End: 2025-09-30T17:30:00.000+02:00
Location: Bump - Policy Experience space

Tourism & Tech Week by Booking.com

Bump - Policy Experience space

Ixelles, Bruxelles

Past Event

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About Event

Unpack the challenges and solutions in scaling AI for SMEs - How can we ensure that AI adoption among SMEs grows and accelerates digital transformation across Europe?

Confirmed speakers include:

Martin Signoux, OpenAI
Dr. Alexander Lennart Schmidt, Professor Technology Innovation, HotelSchool The Hague
Onno Zoeter, Booking.com
Martin Ulbrich, European Commission

Location

Bump - Policy Experience space

Pl. du Luxembourg 26, 1050 Ixelles, Belgium

Presented by

Tourism & Tech Week by Booking.com

Join policymakers and industry leaders to explore how tourism and technology can drive Europe's innovation, sustainability, and skills development.

AI