GTM Roundtable: Building Pipeline with Outbound, Inbound-led Outbound & Signals

​Let’s be honest:

​Most teams don’t have a tooling problem.
They have an execution problem.

• ​Marketing runs campaigns. Sales runs sequences.

• ​Nobody owns the full motion

• ​Everyone cares about pipeline, but nobody has a clean system to produce it predictably.

​Inbound, outbound, email, LinkedIn, “signal-based GTM” — in most companies these are still separate activities, run by different people, with different goals, and zero orchestration.

​Between SalesCaptain, HeyReach, and Zapmail, these exact systems have helped generate ~$25M in revenue — and this session breaks down how that approach actually works in practice, as one single, coherent revenue motion.

​Together with SalesCaptain, HeyReach, and Zapmail, we’ll show how teams are doing this in practice:

• ​How to use outbound at each step of the funnel

• ​How to stop running disconnected inbound and outbound motions

• ​How to decide which channel to use and who should act

• ​How to build a system that’s judged by pipeline, not activity

​Format

• ​~50 minutes discussion & examples

• ​~10 minutes Q&A