​Want to design products people actually stick with?

​In this session, Mary Borysova takes us behind the scenes of the most habit-forming health and wellness apps—think Flo, Headspace, Strava—and breaks down the behavioural design patterns that keep users coming back. Whether you’re into health-tech or just want to build more addictive (in a good way) experiences, this is packed with insight, real-world examples, and future-facing AI thinking.

​💡 Key takeaways

​What is Behavioural Design?
Understand the principles behind the apps we actually keep using—from Strava to Flo to Headspace.

​How to Break into Healthtech
Tips and insights for designers curious about entering one of the most meaningful and fast-growing industries.

​Apply AI to Increase Retention
Explore how AI is used to personalise user journeys and boost long-term engagement in health apps.

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​🎤 About Mary

​Currently designing at Amazon and building her own health-tech startup, Mary brings deep expertise in crafting products that are both beautiful and behaviour-changing.

​Her clients include unicorns like PandaDoc, series A/B/C firms, VC-backed startups, and corp like CVS Health. Mary has a unique business and creative approach, backed by her 7 years of design experience specifically in healthcare design, and 12 years of experience in the design and growth of tech products.

​She designed a new AI-powered app for CVS Pharmacy (about to launch). She was leading design projects at SaaS PandaDoc, a product used by Patagonia, Panasonic, and Autodesk and 50K more business users.

​More lectures at www.pixelperfect.world/events