You, the Buyer, and the Bot

​Buyers don’t start with a call - they start with a copilot.
In the AI era, copilots and agents are building shortlists, parsing pricing, and pre-qualifying solutions long before your team shows up.

​What we’ll cover:

• ​Designing machine-readable trust signals (benchmarks, pricing, proof points)

• ​Why “relationship-first” sales is giving way to “credibility-first” sales

• ​How to design a sales process built for the AI-assisted era

​About the presenters:

​Host Paula Fontana helps early-stage startups build growth systems that adapt as fast as the market does. As CMO at United Effects Ventures, she partners with founders to shape go-to-market strategies that perform in the age of agents, copilots, and continuous disruption. A founder and early-stage venture board member herself, Paula’s work spans marketing, product, and operations - always with a bias toward customer-centricity, clarity, and speed.

Our special guest Brandon Englehardt leads North American growth and operations at SnapSea, helping destinations like Visit Detroit and Travel Nevada turn great visuals and user-generated content into stories that inspire people to visit and stay longer. Before SnapSea, he led sales teams at LinkedIn, GiveCampus, and Multiverse, building a track record for hitting big goals and helping people do their best work. He’s passionate about connecting purpose-driven teams with tools that drive real-world impact.