Data-Driven International Expansion

​About Event

​The difference between a smart market entry and an expensive mistake is usually the data you looked at first. Learn how to identify, enter, and grow in new markets using data at every decision point.

​About Ellen Bode

​Ellen Bode is Director of Ad Strategy at Mistplay, where she oversees pricing strategy and client performance across $200M+ in annual advertising spend. She previously led Mistplay's international expansion into Korea, Japan, Germany, France, and Australia, navigating the full journey from market selection to operational launch using data at every step.

​What You'll Learn:

• ​How to build a "why this market, why now" argument using macro and industry data

• ​How user behaviour differs across markets and what that means for your product

• ​How to know if a new market is working, and when to cut your losses

• ​Frameworks for market selection, launch planning, and performance tracking

​Who Should Attend:

• ​Data professionals analyzing user behaviour across different markets

• ​Growth and marketing teams exploring international expansion

• ​Product professionals building for different markets and cultures

• ​Anyone curious about data-driven market entry strategies

​Event Schedule:

• ​6:00 PM: Registration and networking

• ​6:30 PM: Crash Course - Ellen's playbook for international expansion

• ​7:15 PM: Discussion Zones (choose one):

  • ​Picking Your Market: Market selection frameworks, macro signals, and building the "why this market, why now" argument

  • ​Building for Your New Audience: A/B testing, culturalization decisions, and adapting to different user behaviors

  • ​Sustaining Momentum: Reading performance signals, knowing when to scale or cut losses, and evolving metrics as markets mature

• ​7:55 PM: Switch zones or continue discussions

• ​8:35 PM: Networking and wrap-up

• ​9:00 PM: Event ends

​Food and drinks included.