Why You're Losing Deals You Should Win
TICKETS: BUY ONE GET ONE FREE. BRING A FRIEND!
Whether you own the business or manage the territory, we can all agree that the hardest part of sales isn't the pitch. It's the emotional rollercoaster.
When your identity is tied to your outcomes, every no feels like a personal rejection. Any of this sound familiar? You start playing not to lose, hesitate to make the next call, over-explain, or discount your price the second a prospect flinches.
In Westchester, we rely on relationships. But if you're driving sales by winging it on your reputation, your results will always be inconsistent.
To win, you have to separate who you are from what you do.
The Training
This three-hour session covers the foundation of the Sandler Methodology and why it works when traditional selling doesn't. We'll focus on what you have complete control over:
Attitude — The Identity Gap: The head trash that kills deals rarely shows up in your pitch. But it does show up in your energy when a prospect goes quiet, your voice when they push back on price, and your willingness to walk away when the deal isn't right. You'll learn to separate your self-worth from your pipeline, the single most important shift you can make to stay calm and in control under pressure.
Behavior — The System: You can't control who says yes. You can control what you do on a Tuesday morning. We'll build a framework for a high-productivity week, so your results aren't tied to your mood and instead reflect a repeatable process.
Technique — Handling Objections: Most objections aren't real. They're reflexes; trained responses buyers use to slow you down when they haven't fully bought into you yet. You'll leave with a proven framework for reversing objections without arguing, defending, or caving on price. When a prospect says, "We need to think about it" or "Your price is too high," you'll know exactly what to say next.
The Buyer/Seller Dance: Most salespeople are trained to follow the traditional script: pitch, handle objections, close, chase. Buyers know this dance as well as you do, and they use it against you. Sandler breaks the pattern. Instead of chasing the prospect's approval, you qualify ruthlessly, control the process, and let the prospect sell themselves. The dynamic shifts from "vendor begging for business" to "peer deciding if this is a fit."
The Details
This is foundational Sandler. We won't be teaching magic closing scripts or one-liners. As you've figured out, those don't work anymore, anyway. But if you’re tired of the sales rollercoaster and you’re ready to look honestly at what your ego and emotions are bringing to the table, this is for you.
The Logistics
When: Saturday, May 16 | 9am–12pm
Where: The Idea Kitchen, Larchmont
Investment: $225 - BUY ONE GET ONE FREE! Bring a friend.
The Perk: Sandwiches on me afterwards.
Join a room of friendly Westchester business owners and sales pros for an interactive training that goes against traditional sales advice.
About Aron Schreier
Aron has spent 25 years closing high-stakes commercial real estate deals and training sales teams around the world. Aron has delivered workshops and keynotes for the Brazilian-American Chamber of Commerce, the European American Chamber of Commerce, IFMA, The Business Council of Westchester, and the Belgian-American Chamber of Commerce, among others.