Make It an Ad! From AI Ideas to Real Client Work

​You’ve been experimenting with AI. How do you turn that creativity into work a brand will actually pay for?

​Join Alexander Vail and Hafeez Saheed for a live introductory workshop exploring the creative and commercial process behind making ads clients can buy and use.

​We’ll walk through how to understand a client’s business problem, find a compelling creative hook, and develop that idea into a polished commercial—with AI supporting your creative direction.

​What we’ll cover:

• ​Understand the brief: Define the audience, objective, deliverables, and call to action.

• ​Find the sizzle: Identify the emotional angle and visual hook that make an idea compelling.

• ​Build the commercial: Explore a five-stage process spanning concept development, production planning, AI direction, and finishing.

• ​Understand the client opportunity: See how a first commercial can open the door to recurring social content work.

​We’ll also preview LeyLine’s upcoming five-session cohort and showcase, where participants will work from real brand briefs toward a portfolio-ready vertical commercial.

​Bring your questions—we’ll wrap up with a brief Q&A and discussion.

​This is an introductory workshop. The full cohort is a separate program. Paid commissions are selective and are not guaranteed.