Go To Market for Startups

​Sales growth is the lifeblood of any company and for startups, it can be the difference between thriving and failing.

​Most businesses push their product to a target audience and get disappointing results. High-growth companies, however, focus on targeting existing demand and build a go-to-market strategy designed to capture it.

​In this 90-minute Demand-Driven Go-to-Market Workshop, Daniel Amparán, Founder and Managing Director of FERNFUTURES, will share a practical approach to identifying and converting B2B demand. Founders will leave with clearer insight into where real demand exists, how to prioritise the right opportunities, and how to sharpen commercial execution to accelerate revenue growth.

​Daniel Amparán is the Founder and Managing Director of FERNFUTURES, a UK-based business intelligence & consulting firm that helps ambitious companies accelerate revenue growth by identifying where real demand exists across sectors and aligning their go-to-market to capture it.

​With nearly 30 years of international experience, Daniel has led growth and expansion efforts across business intelligence, consulting, finance, and telecoms. He previously held Managing Director roles at Pyramid Research and GlobalData in London, and earlier in his career worked with McKinsey & Company, Dresdner Bank, and supported the international expansion of Telmex Internacional (now part of América Móvil).

​Daniel studied Industrial Physical Engineering at Tecnológico de Monterrey in Mexico and earned a Master’s in Operational Research and Information Systems from the London School of Economics. He has also completed executive programmes at INSEAD, Berkeley, Global Business Network, and the Peter F. Drucker School of Management.

​He speaks Spanish, English, German, and Italian.