UPSCALE DAY SINGAPORE
UPSCALE DAY SINGAPORE
Upscale is Magnific's global event series bringing together the people doing creative work with AI. From London to Los Angeles, New York to Paris - and on October 8...Singapore.
One evening with the region's most ambitious creatives: a showcase of what's actually working in AI-driven creative, real workflows from practitioners, and a long networking session to carry the conversation past midnight.
There's no shortage of events this week. This is the one built for practitioners: real conversations with brand leaders, real workflows from people doing the work, and enough time to go deep.
who's in the room
Senior marketers, creative directors, brand leads, and agency executives working at the intersection of AI and creative production - from Singapore and across APAC.
the evening
6 PM
Doors open + welcome drinks
7 PM
Magnific Keynote
7.30 PM
Panel "The New Creative Brief": What Gets Lost Between What a Brand Intends and What AI Delivers?
8.15 PM
Workflow Showcase with Hagia Labs
8.30 PM to 12 AM
Networking, dj, party
Co-hosted with SideHustle and Hagia Labs.
Workflow Showcase:
"From Concept to Final Cut: An AI Advertising Workflow"
See the full workflow behind an AI-made ad, from designing characters and environments to delivering the final film. Learn practical ways to keep characters consistent, build worlds, and direct motion, and see how each creative decision turns separate AI assets into one polished advertisement.
speakers.
Colin Foo is Managing Partner, Creative Director, and Senior Supervisor at thequietlab, with nearly four decades in post-production, commercial content, and visual storytelling. Rising from ad agency Visualiser to senior leadership, he brings deep expertise in VFX supervision, editorial, finishing, and on-set production across Asia and Europe. Known for calm, structured leadership, Colin pairs AI-driven visual tools with established 3D workflows to deliver consistent, high-quality work.
Sedat Bin Vedat Boynuegri is Founder and Director of Hagia Labs and Co-Founder of SideHustle, a creative community exploring AI, design and emerging technology. He works across AI filmmaking, entertainment and creative production, collaborating with brands including Google, YouTube and ByteDance. Through studio projects and teaching, including the Emmy Education Program, he helps brands and creatives explore new ways of storytelling with AI.
Ilke Senturk is Chief Creative Officer at Hagia Labs and Founding Director of Side Hustle. With a background in architecture, she leads creative strategy and AI-driven storytelling across advertising, entertainment, and emerging media. Her work spans creative direction, architecture, AI filmmaking, brand experiences, and large-scale content production, collaborating with global brands and organizations to explore new possibilities at the intersection of technology, design, and culture.
Noveri Mandey is a Creative Group Head and member of the AI Council, combining creative leadership with hands-on expertise in generative AI. She leads integrated campaigns across brands while developing AI-powered workflows for concepting, visualization and production. As an internal AI trainer, she helps creatives, writers and designers adopt emerging tools, turning experimentation into practical, scalable ways of working across teams.
Antti Toivonen is Managing Director of Superson APAC and an award-winning filmmaker, focused on sprint-based creativity and AI storytelling for brands.
registration free, but is by approval only.
Space is intentionally limited. We review every attendance request to make sure the conversation stays at the level it should be.
By attending, you consent to photography and video for Magnific's marketing and communication purposes.
Questions? DM us directly.
*invite only