BrandTech
KEYNOTES
16:00–16:10 | Organizer Opening: BrandTech Connect @ CES 2026 & China Brand Night
Hu Jianlong, Founder of BrandsFactory
Ding Feng, Founder of WeBranding
16:10–16:25 | Keynote: Global Consumer Electronics Trends
Skip West, CTA Board Member
16:25–16:40 | Keynote: Retail Evolution in the Global Market with Stripe
Mike Chang, Director of Enterprise, Greater China at Stripe
16:40–16:55 | Keynote: The Power of Connected Commerce: Building a Global, Trust-Driven Growth Platform
Santi Pierini, CEO of CJ
16:55–17:10 | Keynote: How We Attract the World’s Coolest Brands
Hicham Fikry, Global Partnerships at Smartech Retail Group
17:10–17:25 | Keynote: Combating the Return Wave: Protecting Profits and Brand Reputation
Pyro Chen, Global VP & GM of Asia-Pacific at Seel
17:25–17:40 | Keynote: Localization Survival Rules: From Cross-Border Shelves to the Global Omnichannel Era
Joshua Qiao, Vice President, Commercial at SHOPLINE
17:40–18:10 | Panel Discussion: Practices in North American Channel Expansion
Moderator: Hu Jianlong CEO of BrandsFactory
Panelists:
Josh Roberts, Co-founder of RSG Sales
Roman Smirnov, VP of CMI
Greg Appelhof, Founder of Tradehub
SMART LIVING SHOWCASE & NETWORKING
18:15–19:00
AFTER PARTY | CHINA BRAND GLOBALIZATION NIGHT
19:00–20:30
Featured Partners/Attendees at SMART LIVING SHOWCASE: Best Buy, Smartech, Target, Costco, Home Depot