From AI Visibility to Media Wins: How to Turn Citation Insights Into Brand Mentions That Matter
AI search engines like ChatGPT, Perplexity, and Google AI Overviews don't rank pages—they synthesize answers and cite sources. New research analyzing over 1 million AI-generated citations reveals that 95% of these citations come from third-party sources, not brand-owned websites. For marketers, this creates a new challenge: how do you influence what AI says about your brand when you don't control the sources it references?
In this webinar, OtterlyAI and Noble will show you how to close the gap between monitoring your AI search visibility and actually improving it. You'll learn how to identify which third-party sites shape AI answers for your most important search prompts, prioritize outreach based on real citation data, and systematically secure brand mentions on the sources that LLMs trust.
What you'll take away:
Why third-party mentions now drive AI search visibility more than owned content
How to identify the specific domains influencing AI answers in your category
A practical workflow for turning visibility gaps into targeted outreach campaigns
Real examples of brands improving their AI search presence through strategic placements
Whether you're in SEO, content, PR, or demand gen, this session will give you a repeatable framework for shaping how AI represents your brand.
When?
March 5, 11am ET | 5pm CET | 60 Minutes + Live Q&A
Your hosts:
Rahul Jain from Noble and Thomas Peham from OtterlyAI.
About Rahul
Rahul is the CEO and Cofounder of Noble. Noble is paid placement for AI search. Noble automates the outreach, negotiation, and payment to place you in the sources that LLMs cite, so you show up in the answers your prospects read. Prior to starting Noble, Rahul led sales at multiple growth-stage startups.
Connect with Rahul on Linkedin
About Thomas
Thomas Peham is the CEO and co-founder of OtterlyAI, the first AI Search Monitoring platform for AI Overviews, ChatGPT, and Perplexity. Previously VP of Marketing at Storyblok, he helped scale the company from Seed to Series C, growing the team from 20 to 250. With 10+ years in SaaS marketing, his work has been featured in Inc.com, CMSWire, CIO.com, and more. Outside of tech, he’s a hobby runner, semi-pro photographer, and coffee enthusiast.