The New Search Order – From Friction to Flow with Depict, Mous & Dashworx

​The way customers discover products online is changing fast. Old, rules-based search is slow, rigid, and conversion-killing. GPT-powered discovery marks a new search order—where intent is understood in natural language, journeys are intuitive, and conversion rates rise.

​In this webinar, Depict, Dashworx, and Mous come together to show what this shift looks like in practice. You’ll hear directly from Mous, a brand already leveraging GPT search, and learn how to measure, test, and optimise these new discovery experiences for sustainable growth.

​What you’ll learn:

• ​Why traditional search belongs to the old order—and how GPT is replacing it.

• ​How Mous is using GPT discovery to create seamless customer journeys.

• ​CRO and analytics frameworks to test and prove commercial impact.

• ​How to optimise AI search over time for long-term results.

• ​Practical collaboration models between CRO teams and AI vendors.

​Speakers:

• ​Emma Holmes, eCommerce Lead, Mous

• ​Sam Theakston, Founder, Dashworx

• ​John Tan, CEO, Depict.ai

​Who should join:
Perfect for eCommerce Directors, CRO specialists, UX teams, and product managers who want to:

• ​See how GPT search drives measurable growth.

• ​Understand how to track and test new AI tools.

• ​Learn directly from a brand case study and CRO expert.