​On November 18-19, we’re turning cafés into mini creator playgrounds... No boring panels, just hands-on sessions with some of the most creative brains in crypto.

​Think lights, cameras, and way too many iced lattes!

​Breaking Out of CT: Tiktok Marketing for Crypto Brands

​Everyone wants to “go viral.” Nikki’s here to show you how to actually scale it.

​This workshop dives into what it really takes to grow through creators, from finding the right fits for your brand to briefing, tracking, and turning collabs into real results.

​ ​We’ll go over:

• ​​How to hack into Tiktok's algorithm

• ​The mindset behind going viral (without selling your soul to the algo)

• ​Why crypto doesn’t have to sound “crypto” to hit on TikTok

• ​Build reach beyond CT (and make normies actually care)

​Here there is no space for fluff. Just hard-earned lessons from running dozens of creator campaigns that actually moved numbers.

​How It Works

• ​Bring your growth knowledge, a notebook, and your phone fully charged

• ​Expect unfiltered takes, spicy insights, and a few “don’ts” you’ll never forget

• ​Free coffee to get your caffeinated

• ​Custom POAPs for everyone who survives Nikki’s audit

​About Nikki

​Nikki is Head of Short Form Video at Hype and has been scaling creator programs for 4 years. With 35M+ views on her own TikTok this year, she understands the platform from both sides, as a creator and as the person building viral strategies for crypto brands.

​Follow her on X, Instagram and LinkedIn!

​Part of Hype Pop Ups, our city-wide activation taking over 7 cafés and co-working spaces in Palermo during DevConnect.

​📍 Activation Map: bit.ly/HypePopUps
✦ Luma Main Event: https://luma.com/nokdr6rr