FROM STAND TO STANDOUT: How to Turn Your International Tradeshow Presence Into Real Business Results
"FROM STAND TO STANDOUT: How to Turn Your International Trade Show Presence Into Real Business Results"
Date: January 27, 2026 Time: 15:00 - 17:00 PM EET
Format: A 2-Hour Introduction Workshop for Companies Exhibiting in Global Markets
You’ve invested to exhibit at an international trade show. Your team flew in. You stood at your booth for three days. You collected business cards. And then… not much happened.
Back at the office, someone asks: “Was it worth it?”
This isn’t a marketing problem. It’s a preparation problem.
This introductory workshop gives you the foundations to stop leaving money on the table at international exhibitions.
You'll discover:
Why “trade shows don’t work for us” is almost always a myth - and what’s actually happening
The “theatre model” of booth presence - your stand is a stage, your team are performers
How business etiquette differences can build or break trust with Western European buyers
The 3 conversation openers that turn passive visitors into active prospects
Who should attend:
Export managers responsible for opening new markets
Founders and CEOs who personally attend key international shows
Marketing and sales staff who work the booth
Anyone representing your company at upcoming European trade shows
Ideal for companies attending 2-10 international shows per year.
Limited to 20 participants to ensure meaningful interaction and personalized attention.
Date: Tuesday, 27 January 2026
Time: 15:00 – 17:00
Location: French Chamber of Commerce
Language: English
Capacity: 20 participants maximum
Investment:
Chamber members: Free
Non-members: €47
What’s next:
This is an introduction. For teams ready to go deeper, we’re planning a half-day intensive workshop (4 hours) later in Q1 2026 - covering pre-show planning, on-site execution, and post-show follow-up in detail. Attendees of this session will receive priority access and a discount.
About the facilitator:
This workshop is led by Easy Exhibit, specialists in international trade show strategy. We help Nordic and European companies execute consistent, stress-free trade show campaigns across 4 continents - from Tokyo to Miami to Dubai.
Register now - only 20 seats available.