When building gets easy, GTM gets harder

​AI is turning product development into the easy part.

​That sounds like good news… until you realize what it does next: it raises the bar on distribution, positioning, and earning attention. When anyone can ship, who wins the market becomes the whole game.

​Sean Byrnes lived this shift firsthand. He founded Flurry, scaled it, sold it to Yahoo — and then watched AI make large parts of the old “build + launch” playbook feel outdated. Today he sits on boards and coaches CEOs, and his conclusion is blunt:

​The hardest part of company-building has always been GTM. AI just made that more obvious.

​In this session, Sean will break down what changes when “building” gets cheap — and what actually matters if you want growth that lasts.

​What we’ll cover

• ​Why AI makes distribution the true bottleneck

• ​The new GTM advantages that don’t get commoditized (positioning, narrative, trust, proof)

• ​How to think about GTM when competitors can copy features in weeks (or days)

• ​What CEOs should do now to avoid “great product, no pull” purgatory

​Who it’s for
Founders, GTM leaders, and operators who feel the ground shifting — and want a clearer, modern playbook for earning demand.

​Format
Short talk + live Q&A. Bring your situation and your sharpest questions.