Wayflyer x Fin | Build the future of eCommerce
About the hackathon
Wayflyer and Fin are bringing together the best builders in London for a 3-day hackathon at the Visionaries Summit, a gathering of 30 of the UK's most exciting consumer brand founders.
On the Wednesday at 2pm you'll receive a complete data pack for a fictional DTC merchant.
Your job is to build something that helps them run a better business.
You don't need to be technical to take part. The hackathon is open to both builders (engineers, designers, product people) and operators (founders, marketers, ops), and if desired, we'll help match solo applicants with someone from the opposite side.
Prizes
£6,000 in cash, split across the top 3 teams:
🥇 £3,000 - winning team
🥈 £2,000 - second place
🥉 £1,000 - third place
Plus swag from Wayflyer, Fin, and the consumer brands at Visionaries Summit. Pizza, drinks, and coffee on the house.
What you'll be building
Build an AI-powered e-commerce tool that helps the fictional brand run their business better.
Pick a lane:
Customer-facing: anything that improves the shopper experience. Storefronts, support agents, sizing assistants, post-purchase concierges, returns prediction, personalisation.
Operator-focused: anything that helps the merchant run the business. Stock forecasting, ad performance insights, P&L reporting, cash flow management.
We will release more information closer to the event but you'll get a full data pack to work with on the day!
About Wayflyer
Wayflyer provides purpose-built financing to growing businesses worldwide, deploying over $6 billion to 7,000+ businesses since launching in 2020. We offer tailored capital solutions throughout your growth journey - from early stage to established operator, and everything in between.
About Fin
Fin (formerly Intercom) is the leading AI agent for customer service. Built to resolve customer questions instantly across every channel, Fin is trusted by thousands of businesses to deliver faster, smarter support at scale.
Schedule
Wednesday, 3 June
Brief and data pack released at 2pm
Co-working space opens upstairs at Batch LDN
Optional: drop into Visionaries Summit talks downstairs
Thursday, 4 June
Heads-down build day
Co-working space open all day
Friday, 5 June
Final build day
Tools down at 7pm
5-minute presentations from Wayflyer and Fin
3-minute demos to judges
Winners announced
Team structure
Teams of 1-4. Solo builders welcome. Arrive with a team or form one on the day.
All teams will need to submit:
A working demo
A short explanation of architecture and trade-offs
A 3-minute pitch
Judges
Jojo Regan - Co-founder, Manors Golf
Hannah Shortle - Chief AI Lead, Wayflyer
Robert Davitt - Product Lead, Fin for Ecommerce
Judging criteria
Execution - does it work?
Business value - would a business pay for it?
Demo quality - is your pitch compelling?
Included
Pizza, drinks, and snacks on Friday. Co-working space available for all 3 days. Swag from the consumer brands speaking at Visionaries Summit.
Register
Space is limited and registration is reviewed to keep the room high-signal. Register your interest and we'll be in touch with the brief and final details.