BSmAI x Ganna Pogrebna: Behavioural AI workshop
BSmAI x Professor Ganna Pogrebna: Behavioural AI Workshop
Data-driven and AI-enabled systems often lead very smart, well-intentioned people to make very odd choices. This in-person, hands-on lab explores why.
Led by Professor Ganna Pogrebna, we'll work through practical examples of how behavioural assumptions, incentives, framing, automation bias, and more importantly, organisational habits quietly distort insights across the entire data pipeline, from the moment a problem is defined to the moment someone clicks "approve" without hesitation.
No silver bullets, no preaching, no "the model said so" - just practical diagnosis, uncomfortable questions, and the realisation that predictive accuracy is not the same as decision quality.
You'll leave knowing why so many dashboards keep lying to us.
Bring your laptop. No deep tech skills required.
📅 6-9:30pm, 15 October 2026
📍Mercator Digital, London
About the speaker
Professor Ganna Pogrebna works at the intersection of behavioural science, data science and artificial intelligence. Her research examines human decision-making, behavioural data, technology adoption and human–AI interaction, with a particular interest in how behavioural insights can inform the design of technology, products and systems.
Her work includes "The Missing B in AI", "The Cambridge Handbook of Behavioural Data Science", and 2026 Churchill Fellowship research on human–AI teaming.
Organised by BehSci Meets AI and hosted at Mercator Digital.