FounderFuel Show: in conversation with founder and CEO of Rival, Eric Fulwiler, talking challenger brands and the future of marketing
You’re invited to FounderFuel LIVE where we’ll be in conversation with founder and CEO of Rival, Eric Fulwiler, talking challenger brands and the future of marketing
Eric has led the brand initiatives that scaled Oura Ring and Webflow, making a name for himself, and his consultancy Rival, for understanding what makes a challenger brand win. Prior to that he spent seven years as the ‘right hand man’ to the infamous Gary Vaynerchuk. Along this journey, he’s also experienced the major ups and downs of founder life and has plenty of life lessons to share from it. In this AMA conversation, we’ll be talking about expanding Rival to four countries and his founder-anxieties along the way, Eric’s marketing lessons for fellow founders, his views on the Instagramification of LinkedIn and the future of AI in marketing.
As always with our founder-only sessions, we’ll be keeping it real - exploring the highs, the lows and the lessons along the way. Join this session to hear the candid stories and ask your questions of Eric.
You’ll be in the inner circle for this FounderFuel Show
Exclusively for those in our founder family, you’ll be part of the conversation and able to chat to Eric too.
More about Eric
Eric is the co-founder and CEO of Rival, one of the fastest-growing marketing research and consulting firms in the US and UK, working with challengers like Oura Ring, Wonder, and Webflow to help them scale, and incumbents like Xerox, JP Morgan, and Unilever to help them innovate. Rival’s mission is to understand what challenger brands do differently to grow and their research has been featured by the IPA, Ad Age, Campaign, Cannes, SXSW, and Web Summit. Before co-founding Rival in 2021, Eric was the CMO of 11:FS, a fintech venture builder for nearly three years. He was also one of the first 15 employees and MD, EMEA of VaynerMedia reporting directly to Gary Vaynerchuk for seven years. He has interviewed over 250 of the world's leading CMOs and is a well-known speaker and thought leader on all things growth and innovation.
More about FounderFuel LIVE
FounderFuel LIVE is all about fuel for life and leading as a founder: Being an entrepreneur is a rollercoaster ride - physically, emotionally, and cognitively - which is why 92% of founders say that resilience is the number one requirement. In these founder-only events we talk to leading experts, the world’s peak-performers, and sit down for deep and real conversations with inspiring founders - all to surface knowledge and inspiration that fuels you to thrive on the journey that is founderhood.
Find our FounderFuel LIVE events line up here
The host of this episode will be Christina Richardson, who has made it her mission to fuel the humans behind the startups and scaleups through her work at UCL School of Management and Foundology.
Christina led the original research that lifted the lid on founder-health, starting debates in Westminster on the topic, then founded Foundology to do something about it. Now hundreds of founders all over the world are in the FounderFuel family, where they coach and support each other every month in group-coaching FounderCircles - learning from each other, problem-solving together and developing as scaling leaders. Prior to this, she co-founded two technology start-ups herself so knows first-hand what it is like on the roller-coaster. Her first technology business launched in 2012 and was acquired by Enterprise Nation in 2015; her second was a Cannes Lions Innovation award winner and used by brands like Samsung, Vodafone and Expedia.