The Outbound Sweet Spot: Orchestrating Automation and Human Touch

​Webinar:

​Teams are being mandated to automate outbound away, but the best programs know it is not automation alone that drives results. The highest performing teams design a mix of human touch and automation that works together.

​In this webinar, Skyler Mickunas, BDR Leader at Unify, and Ethan Dursht, Growth Lead at Unify, break down how they strike the balance between automated and sales-led outbound. They will share the practical playbook Unify uses to prioritize their accounts and orchestrate automation & reps into one coordinated outbound operating model.

What we’ll cover:

• ​The human bandwidth gap in modern outbound

• ​The scalability and personalization trade-off

• ​The outbound quarterback model

• ​Designing your outbound system

• ​A real example in action

​Who it's for:

• ​BDR leaders building or restructuring outbound

• ​​Growth leaders and marketers responsible for pipeline generation

• ​RevOps and GTM operators designing outbound systems

​​Join us to see what orchestrated outbound should look like in 2026.