Founders Roundtable | From Educator to Category Definer: How this Founder is Pioneering and Scaling a Neuroscience-Backed Brand for Families
Join us!
The Center for Entrepreneurship at Monmouth University in collaboration with the AMA Marketing Club and Enactus are excited to invite to you our upcoming Founders Roundtable.
🪄🪞 From Educator to Category Definer: How this Founder is Pioneering and Scaling a Neuroscience-Backed Brand for Families
Join us for a conversation with Deanna Blasi DeAndino, M.Ed., Monmouth alumna, who is building The Mindset Tapestry—a brand trailblazing an emerging neuroscience-informed category within the growing global wellness market.
Deanna will share her journey from classroom educator to founder, creating modern rituals and tools that enable families to actively practice emotional intelligence together. She'll discuss identifying and pioneering a new market category, marketing to multiple audiences, and raising capital while staying true to a mission-driven vision—offering valuable lessons for aspiring and established entrepreneurs and brand-builders alike.
👥 Featured Founder
Deanna Blasi DeAndino, M.Ed., Founder & CEO, The Mindset Tapestry - With a Master's Degree in Teaching Students with Disabilities and nearly a decade working with children, Deanna identified a critical gap in the market and founded The Mindset Tapestry. By integrating applied neuroscience, lived motherhood experience, and intentional community design, she's creating a brand that sits at the intersection of health & wellness and educational tools—intentionally shaping the next generation's internal wiring by interrupting inherited cycles and replacing them with emotional regulation, secure attachment, and empowered identity. Check out The Mindset Tapestry on Instagram.
More Info
✨ Founders Roundtables are interactive conversations with successful founders who share their journey from concept to company across diverse industries and diverse levels of scale. This semester we welcome founders across hospitality, technology, and consumer goods. These are candid, behind-the-scenes conversations where you'll learn how real entrepreneurs launched and scaled their ventures, navigated early-stage challenges, built their brands, and achieved success.
👋 Who should attend? Everyone is welcome. Students interested in entrepreneurship, hospitality, technology and ai, marketing, real estate, students eager to learn real-world brand-building strategies, anyone in the community considering starting their own venture, those interested in impact-driven business and future leaders who want to learn from those who've walked the path.
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