Passionfruit Presents: AI & Marketing Workshop #2

​​Fridays at 1pm ET, the Passionfruit team hosts a live AI workshop and Q&A for marketers over drinks (bc why not). Each session, we're joined by a senior marketer who's cracked something with AI to show you exactly how they did it - and you get to ask the dumb questions.

​This week's guest is Korina Skhinas, Director of Events & Partnerships at Invisible Technologies - an unicorn company making AI work in the enterprise. Korina is a marketing generalist who's worn every hat, and right now she sits at one of the most interesting intersections in marketing: figuring out how to use AI, while working at a company that builds it. Spoiler - she still has the anxiety. And she's going to talk about it.

​We're covering two things that don't get discussed honestly enough. First, the gap between what AI promises and what actually happens when you try it - the vibe coding fails, the workflows that sort of work, and what it actually takes to get there. Then we're getting into events: the rise of in-person events in the AI landscape and how Korina's team quietly flipped their entire event strategy using scrappy AI workflows - scraping attendee data, enriching it in 48 hours, and hosting side dinners that drive the same ROI as a full sponsorship for a fraction of the cost.​

​​Come with a drink, your dumbest questions, and that sweet sweet Friday energy.

​​Spots are capped.

​​Hosted by Jamie Bishop, GTM for PIP at Passionfruit - the AI platform for marketing operations.
https://www.usepassionfruit.com/pip