How to talk about your ocean tech (idea)
Marketing messaging experts and Kelford Inc. founders, Joel and Leah, will take participants through their Marketing Rangefinder framework, with practical exercises so you walk away with real messages you can test and refine.
This is specifically designed for founders who don’t have customers yet, who are working through discovery and open to experiments.
The Marketing Rangefinder helps entrepreneurs find the right words at a moment’s notice, or when you’re preparing for an important presentation, pitch, or conversation. It puts the traditional sales funnel to the side and explores sales and marketing through distances from the customer and what to say at each distance to move them one step closer.
This session will focus on helping you find, reach, and speak with prospects who’ve never heard of you before, and learn from the people you already know and who already understand your value (sometimes better than you do!).
It’s hands-on, exploratory, and ensures you leave with clear next steps to best explain your big dream or tech innovation (a very handy lesson as you finalize your Ocean Startup Project Idea Challenge applications!)
About the Presenters: Leah + Joel, Principals at Kelford Inc.
Meet Leah
Leah Sanford is a 20-year veteran of marketing and communications and has been described by clients as “the business hug every entrepreneur needs.”
She spends her days helping established organizations and experts define their position in the market and connect with their ideal customers around the world. And when not consulting, she can be found in the (virtual) classroom, teaching international trade practices and entrepreneurship programs to ambitious innovators across Canada.
Meet Joel
Joel Kelly is an internationally award-winning marketer and copywriter, endlessly curious about marketing across the ages, obsessed with learning and writing on the topic, and enthusiastic about helping others embrace a strategic outlook to achieve their marketing goals.
He works with clients to understand their unique value and articulate it in ways their best prospects and customers understand and appreciate. He writes a daily and weekly newsletter at KelfordInc.com about topics like marketing positioning, copywriting, AI, and advertising history.