The Bot Stops Here: Marketing When AI Does the Research

​This event has already happened. You can watch the recording here: https://www.youtube.com/watch?v=yZWepI0rVKM

​Website traffic from humans is going away. But that’s not a bad thing!

​That traffic is being replaced by AI agents working on behalf of humans. They’re using AI platforms (ChatGPT, Perplexity, Claude, Gemini, and the like) to research for them, to compare products, to evaluate pricing.

​In this new world, AI bot traffic is upgraded to a VIP visitor. Are you treating it accordingly?

​Join legendary analyst & advisor Scott Brinker of chiefmartec, and Scrunch co-founder & CEO, Chris Andrew in discussion to help marketers navigate the AI-first customer journey.

​Here’s what’s on tap:

​✅ New research reveal on the AI search landscape

​✅ Differences from AI search and traditional search

​✅ How to identify and optimize websites for AI traffic

​✅ New metrics marketers need to track (and how to track them)

​✅ What verifiably works to get AI to recommend your product