Demo League Mentorship Series: Pitching, Storytelling & Demo Preparation

​This session equips student innovators with the skills to communicate their ideas effectively and deliver compelling demos. Participants will learn how to craft persuasive pitches, tell impactful stories about their solutions, and prepare for live demo presentations to judges, investors, and potential partners.

​Mentor:

​Abena Akweley Okai is the Marketing Director at Insights Lab Africa, a Ghana‑based business consulting and insights firm supporting startups, corporates, and ecosystem initiatives with research, strategy, and innovation solutions. She is also the co‑founder of Beeva AI, an AI-powered beauty technology startup creating personalized skincare solutions for melanin-rich skin.

​Abena brings extensive experience in storytelling, pitching, marketing strategy, and startup growth, helping founders communicate their ideas clearly, engage stakeholders, and make a meaningful impact.

​🚀 About Demo League

​Demo League is a student-focused innovation program supporting early-stage ideas through mentorship, learning sessions, and demo opportunities.

​Who it’s for:

​Students in tertiary institutions across Ghana with startup ideas, projects, or a strong interest in innovation.

​Goal:

​To equip young innovators with practical skills, real-world exposure, and a platform to turn ideas into viable solutions.