

From 15% to 90%+: Golin's 4 Stages of AI Adoption
Most organizations are still building AI courses. Golin built an AI learning system. In this case study session, Joe Leslie, VP Global AI L&D at Golin, walks through the 4 stages the agency used to move from 15% to 90%+ AI adoption across a global workforce.
Joe covers where L&D needs to sit in the AI org structure, how survey data completely reshaped their training approach, and how role-specific learning paths replaced one-size-fits-all content. The session closes with the idea that's changing how Golin thinks about L&D entirely: what if the AI tool itself is the content?
About L&D x AI Week
If your team is actively supporting AI adoption at your company, this one's for you. We're bringing together L&D professionals to share practical, ground-level stories from the work they've been doing.
Expect the sessions to center on real case studies: what initiatives they launched, what got traction (and what quietly flopped), and what they'd do differently with the benefit of hindsight. We're keeping it focused on internal teams doing the work, which means no sponsored segments, no product demos — just honest, peer-to-peer exchange.
The format is designed to feel friendly and low-pressure, so come ready to share as much as you're comfortable with. Whether you're early in your AI learning journey or well into it, the goal is for everyone to leave with something genuinely useful.