NYTimes. Meta. Airbnb. Three Iconic Brands. One Creative Director.

​How do you lead creative at companies that shape culture in 2026? What does it take to move between publishing, social media, and hospitality while upholding design excellence?

​Rachel Gogel is a Paris-based independent creative executive whose career spans The New York Times, Meta, Airbnb, and GQ — shaping teams and creative systems at scale.

​Now working fractionally, she partners with organisations at moments of change to guide strategy, build teams, and redefine success on her own terms.

​In this conversation we’ll explore modern creative leadership, cross-industry thinking, and what it means to lead beyond traditional roles.