L.A. — Data-Driven Comms Workshop

​Data-Driven Communications Workshop: From Tactics to Strategic Impact

​Most communications teams are stuck measuring what they do instead of what they achieve. This hands-on workshop changes that.

​In three hours, you'll build the foundation for a communications function that earns a seat at the leadership table—not by working harder, but by connecting your work to what the business actually cares about.

​You'll walk out with:

​Your North Star—a clear, defensible articulation of who you're trying to reach, what they currently believe, and what you need them to believe instead

​A Measurement Framework Blueprint—the metrics that actually matter, mapped to business outcomes (not just impressions and clip counts)

​Hands-on practice with the Input → Output → Outcome framework—the skill that separates strategic advisors from reactive order-takers

​This isn't theory. You'll work on your own organization's challenges with guidance from data experts Dino Delić, Head of the Data-Driven Communications Research Lab at Meltwater, and Evan Escobedo with measuredI/O, who together bring 40 years in data storytelling and coaching.

​Lunch provided. Space is limited to keep the session interactive. Register now to save your spot.

​Check out our Data-Driven Comms Starter Pack for host of free resources and worksheets to support your journey to becoming a trusted advisor to the C-Suite.