The Agentic Marketing Build Lab
Marketing is entering a new operating model, one where intelligent AI agents don’t just support execution, but plan, create, orchestrate, and deploy campaigns autonomously.
The Agentic Marketing Build Lab, in partnership with Ascentis, is a private, hands-on session designed for senior marketing and CRM leaders who want to understand and experience this shift in action.
We’re breaking down some award campaigns from 1000+ CRM campaigns from the year, learning concepts and best practices.
Now, not just the standard 'best practices', but also join us to do a live 'Sandbox' session, showing how you can use AI agents to build and deploy a campaign in under 15 mins.
This is a working session, not a conceptual discussion. At the center of the experience is a live Build Lab, where AI agents work together to engineer a campaign in real time from planning to execution.
Along the way, we will deconstruct real-world success stories from leading brands, revealing the logic, workflows, and agent collaboration that power faster execution and smarter engagement.
Why Attend?
A hands-on look at how Agentic AI is changing campaign execution.
Agentic, not automated
See how multiple AI agents collaborate across segmentation, content, decisioning, and orchestration — moving beyond rule-based workflows.Under-the-hood clarity
Deconstructed brand use cases (including Crocs) with a clear view of the logic and workflows powering agent-led campaigns.Built live, end to end
Watch a campaign go from brief to ready-to-launch in minutes during a live Build Lab powered by AI agents.Relevant peer room
A closed-door session with senior CRM, automation, and digital leaders from Retail & E-commerce brands.Designed for action
Leave with a clear understanding of how Agentic Marketing fits into your 2026 roadmap.
Agenda
3:00 PM
Arrival & Networking
3:30 PM
The Agentic Shift
Why marketing execution is moving from automation to autonomous agents
4:00 PM
Success in Action
Deconstructing real agent-led campaigns and workflows
4:30 PM
The Build Lab
A live 15-minute campaign build using AI agents
5:30 PM
Open Discussion & Networking
Get a Front-Row Seat to the Future of Marketing