PRtalks: From Visibility to Credibility (How Founders Build Trust That Converts)
#PRtalks is a practical session for entrepreneurs, founders, and emerging investors who want to stop guessing about visibility and start using public relations as a strategic lever for credibility, growth, and long-term value.
Led by Karla Cobreiro, Founder & Chief Credibility Officer of Cobreiro Comms, and Andrea Liévano, Founder & CEO of PR PARA TODOS, this session breaks down how modern PR actually works for early-stage and scaling businesses (and how to approach it intentionally, even with limited resources).
Together, we’ll unpack:
When and why PR actually makes sense for your stage
How social media, podcasts, partnerships, and earned media build trust (not just noise)
How to pitch yourself to the media without sounding salesy or wasting time
The most common PR mistakes founders make that quietly stall momentum
All of this is tied together through a reputational funnel: how visibility leads to trust, trust leads to conversion, and credibility compounds over time (especially in fundraising, partnerships, and sales conversations).
The session will conclude with dedicated Q&A time, giving attendees the opportunity to ask specific questions and walk away with clear frameworks, guardrails, and next steps they can apply immediately, whether they’re handling PR themselves or preparing to bring in support.
#PRtalks is not about hype, vanity metrics, or theory. Karla and Andrea have applied and time-tested strategies for founders and leaders who want their product, company, or personal brand to stand out in real rooms, with real decision-makers.