Engineering Tailwinds. The GTM Playbook for Winning in Hard Markets.
In today’s market, growth doesn’t come from tailwinds; it comes from design. Engineering Tailwinds brings together GTM leaders and investors who’ve built world-class companies in real conditions, not perfect ones. You’ll hear practical lessons on how great startups create demand, sharpen positioning, and build repeatable GTM engines when capital is tighter and buyers are tougher. Featuring operators and investors from Snowflake, Linear, Topo, and G2.
LEARN FROM LEGENDS AGENDA
Presented by The Transaction & GTMshift
12:15 - 1:00 Check In & Networking
1:00 – 1:10: Welcome
1:10 – 1:50: Scott Albro - Attention is All You Need: A Founder’s Guide to Narrative, Network, and Breakout GTM Tactics
1:55 – 2:35 Cristina Cordova - Scaling Playbooks from Stripe, Notion, and Linear
2:40 – 3:20 Sydney Sloan - Getting Found by AI: The AEO/GEO Playbook
3:20 – 3:25 Ben Douablin - 3 Market Shifts Every GTM Leader Should See Coming
3:25 – 3:40 Break
3:40 – 4:20 Carilu Dietrich - Modern Startup Marketing: Strategic and tactics from the AI front lines.
4:25 – 4:55 Chris Degnan - From $0 to Billions: Selling in Today's Difficult Market
4:55 – 5:00 Closing
5:00 – 6:00 Happy Hour
Your Hosts: James Kaikis, Craig Rosenberg, Matt Admunson, and Jorge Soto
Thank you to our partners for making this event possible!
FullEnrich, UserGems, Avarra, Captivate Talent, Storypath, Whispered, and LinkedIn
** To ensure the highest level of peer-to-peer exchange, attendance is curated exclusively for Founders and GTM Executives at Series A-D Start Ups. **