The Business and Craft of AIGC Vertical Drama
While the Creators Lab hackathon teams race to finish their pilots, the Creators Lab Talks bring market, distribution and production voices together on where AIGC microdrama is heading — and how working creators actually get paid and get plugged into the red hot global AIGC Vertical Drama industry.
More About the Sharings
MJ (Founder & CEO, Mo² Media / MoMo AI Production Studio) will share on "Writing for the AI Era: Script Development Across Short Dramas, Films and Series"
AI-assisted production is reshaping how vertical drama gets made and distributed globally. MJ will share how she builds end-to-end ecosystems connecting script development, video production, and global distribution across Asia — working between Singapore and China to serve overseas vertical drama markets.
She will also walk through how AI tools are being woven into the full production workflow, from early script development through to international release, and what that means for creators looking to build sustainable operations in the AIGC space.
Chen Xiaoyu (Caitlin) (AI Product Solution Lead, ByteDance) will share on "The Story Behind Lumina: Building ByteDance's AI Creation Platform"
Building enterprise AI products at scale requires more than frontier models — it demands a clear view of how technology becomes a real creative tool in real hands. Caitlin will share how she built ByteDance's enterprise AI portfolio from the ground up, including Seedream, one of the world's top-ranked image models, and what it takes to turn cutting-edge research into products that work for creators.
She will also speak to where BytePlus's AI creation platform is heading next, and what the evolution of these tools means for the broader AIGC production landscape.
Sirisak Koshpasharin (Vice Chairman, National Federation of Motion Pictures and Contents Associations) will share on "Regional IP and the ASEAN Content Ecosystem: Building for Global Platforms"
With over 25 years across film, animation and content strategy — and roles spanning Thailand's Ministry of Culture, Commerce and ICT, and media research for ERIA — Sirisak bridges industry governance and hands-on production. He will share how creators in the region can develop intellectual property for global platforms, and how cross-border partnerships and policy are shaping the ASEAN content market. Drawing on more than 100 animation, commercial and film projects, he brings a regional, IP-first view of where vertical drama and AIGC fit into the wider Southeast Asian ecosystem.
Edmund Ooi (Managing Director, YoyWow Space) will share on "Distribution, go-to-market velocity, and the Southeast Asian content markets"
The window between making something and selling it is shrinking fast. Edmund will break down what platforms across SEA are actively buying, how quickly creators need to move to stay competitive, and what separates the projects that find audiences from those that don't.
Bobby Tonelli (Actor, Host & Content Creator) will share on "Using AI to Help Actors Understand Scripts and Character Building"
AI tools are changing not just how content gets made, but how performers prepare for it. Bobby will unpack how actors can use AI — reading transcripts, pulling references, breaking down scripts — to deepen their character work while keeping the human element firmly at the centre.
Drawing on his experience across The Little Nyonya, Hollywood productions, and a 176,000-subscriber channel, he brings a performer's perspective to a conversation that too often leaves actors out of the room.
Jason Godfrey (Co-Founder, Nightjar Films) will share on "When Everything is Beautiful, Nothing Is: Making Audiences Care in the AI Era"
AI has levelled the production playing field — and flooded the market with content. The tools have made it easier than ever to make something that looks good. Making people actually care about your story is still the hard part, and still the whole game.
Jason will explore what it takes to cut through in a world of abundant, polished AI content, and why craft and emotional truth matter more now, not less.
Who's Putting This On
BytePlus is the Tech Platform Partner and the enterprise division of ByteDance, and the engineers behind Seedance 2.0.
YoyWow Space is the Global AI Film Community and co-host of the LA edition of the Seedance Hackathon, convening AI filmmakers across LA, Singapore and Seoul.
AI Film Lab 2030 is the Singapore Host, running workshops, FaiGHT CLUB battles and applied R&D for indie filmmakers in Singapore since 2024.
Lorong AI brings together government, industry, and research to build Singapore's AI ecosystem. A collaborative hub for AI practitioners connect, innovate, and shape the future of AI in Singapore throughout curated programs and a supportive community.
More About the Series
Off‑Script is a conversation series by that brings together practitioners to explore ideas at the intersection of technology, design, and society. Through candid dialogue, live feedback, demos, and shared experiences, the series creates space for thoughtful exchange beyond slide decks.
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