122M B2B Journeys Revealed. Your GTM Must Change

​B2B buyers don’t browse your site like they used to. They ask AI, compare vendors, and decide before they click.

​Trendemon analyzed 122M B2B journeys across 2024 vs 2025, and the shift is obvious. Buyers arrive later, funnels break, and GTM teams lose visibility into what’s driving decisions.

​In this practical session we’ll show what changed, what it means for your website and GTM, and the exact plays teams use to stay visible

​What you’ll learn

• ​The biggest behavior shifts from 2024 > 2025

• ​What “late arrival traffic” means, and how to redesign your site for it

• ​How GTM and content strategy change when LLMs become the research layer

• ​Practical plays to stay visible and persuasive inside AI answers

• ​Live demo: Signal, Trendemon’s contextual answer engine

​

​Who it’s for

​Marketing & Revenue Leaders | GTM | Demand Gen | Content | SEO/GEO | RevOps | Growth | Agencies | Founders

​Speakers

​Avishai Sharon, CEO @ Trendemon

​Date & time

​23.02.2026 . 15:00 - 15:45 IST
Location: Online (Zoom)

​See you there,
Israel & Ben
B2B Share & Grow