122M B2B Journeys Revealed. Your GTM Must Change
B2B buyers don’t browse your site like they used to. They ask AI, compare vendors, and decide before they click.
Trendemon analyzed 122M B2B journeys across 2024 vs 2025, and the shift is obvious. Buyers arrive later, funnels break, and GTM teams lose visibility into what’s driving decisions.
In this practical session we’ll show what changed, what it means for your website and GTM, and the exact plays teams use to stay visible
What you’ll learn
The biggest behavior shifts from 2024 > 2025
What “late arrival traffic” means, and how to redesign your site for it
How GTM and content strategy change when LLMs become the research layer
Practical plays to stay visible and persuasive inside AI answers
Live demo: Signal, Trendemon’s contextual answer engine
Who it’s for
Marketing & Revenue Leaders | GTM | Demand Gen | Content | SEO/GEO | RevOps | Growth | Agencies | Founders
Speakers
Avishai Sharon, CEO @ Trendemon
Date & time
23.02.2026 . 15:00 - 15:45 IST
Location: Online (Zoom)
See you there,
Israel & Ben
B2B Share & Grow