RoboDojo - Copyrighting AI! w/ Artem Petrov, Founder of Copysight.ai
Live working session on what's actually copyrightable in AI and what becomes a problem if you ignore it.
Description
This week's RoboDojo session brings in someone building at the centre of one of the biggest shifts in AI creative production right now - where AI meets IP, law, and real money on the table.
Special guest: Artem Petrov, Founder & CEO of CopySight Artem is building the first IP risk scoring and copyright infrastructure for AI-generated content. He's not just coming from theory - he's shipped at scale. Former Director at Meta Reality Labs and Snap. 2× founder, 1× exit. Now working with studios, agencies, and platforms navigating AI in production.
What we'll cover
1. What’s actually copyrightable in AI?
Where is the line between tool vs author
What counts as human creative expression
Why most AI outputs today don’t qualify
What you need to change to make your work defensible
2. Why do we need a way to measure originality
“Looks different” ≠ legally different
Style vs copying — where things break
Why similarity is not obvious to humans (but very obvious in court)
The rise of algorithmic evaluation of creative work
In simple terms:
You can’t use, own, or insure what you can’t measure.
3. What is creative expression vs an AI flop?
Prompting vs directing vs actually creating
Why most AI content feels generic (and legally weak)
How to push from “output” → “original work.”
4. What’s enforceable today vs what becomes a problem tomorrow
What people are already getting in trouble for
What studios/legal teams are quietly blocking
Where enforcement is going next (hint: fast)
5. Commercial reality check
Play with AI however you want.
But the moment you go:
→ client work
→ brand campaigns
→ film / production
→ anything with money behind it
rules apply. And they’re being written right now.
In simple terms:
You can’t use, own, or insure what you can’t measure.
Who this is for
Filmmakers, producers, founders, operators, agency creatives, studio teams. Anyone using AI in work that's going to ship.
See you there!
RoboDojo is Machine Cinema's working session for AI creative professionals — practitioner-led, hands-on, built for the people doing the work.