AI Practice Session: Strategic Donor Acquisition with AI [CFRE-approved]

​In this AI for Fundraisers workshop, we’ll focus on one of the most challenging — and most expensive — parts of fundraising: donor acquisition.

​​​Participation in this session is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

​Many organizations invest significant time and money acquiring new donors, only to see low retention and unclear returns. This hands-on session will show you how to use AI strategically to identify the right prospects, design smarter acquisition pathways, and build a healthier pipeline from the very first interaction.

​Using WIZE, we’ll work through real-world acquisition scenarios and help you move from broad, reactive tactics to a focused, data-informed acquisition strategy.

​In this workshop, you will:

​• Clarify what “good” donor acquisition looks like for your organization
• Identify and prioritize acquisition audiences using data and AI-assisted analysis
• Design acquisition messages that align with donor intent and motivation
• Create repeatable acquisition workflows that reduce guesswork and manual effort
• Generate practical templates and prompts you can use immediately

​​​​Bonus: CFRE certification is within reach while you elevate your fundraising game! Don’t miss this opportunity to grow professionally and make a lasting impact.

​All attendees receive a free WIZE trial account to follow along during live exercises.

​By the end of the session, you’ll have a clear, strategic donor acquisition framework — and the AI-powered tools to attract better-fit donors without burning out your team or budget.

​NOTE: This session WILL NOT be recorded, as we'll be working live to build each organization's campaign plan.

​​​​Note: Participation in this program may assist you in learning or reviewing concepts covered on the Certified Fund Raising Executive (CFRE) examination as detailed on the Test Content Outline provided by CFRE International. CFRE International does not sponsor or endorse any educational programs and this program was not developed in conjunction with CFRE International.