

Claude f. B2B Go-To-Market Foundations
MyEO Lunch & Learn: Claude for Your B2B Go-to-Market Foundations
Your Sales calls contain a goldmine of market intelligence — most founders never extract it. In this session, we'll show you how.
What you'll learn:
- How to turn real sales call recordings into actionable GTM insights using Claude (Cowork or Code)
- Build and refine your thesis, offer, landing pages, ads, and sales scripts — all grounded in actual customer conversations
- See live examples: from Facebook ad demos at €12 CPL to SDR scripts that outperform manually written ones
Who this is for:
EO members running or advising B2B companies who want to systematically improve their go-to-market using AI — no technical background required.
Your hosts: - Philipp Ströhemann (PAS Ventures / Project Unleash) — EO Berlin.
- Manuel Hartmann — (The Sales Playbook) - EO Zürich helps B2B teams build scalable sales engines