Building growth as a system: how AI, engineering and go-to-market scale together
Growth at the best startups doesn’t come from hiring faster, it comes from designing better systems.
In this fireside conversation, Jeanne DeWitt Grosser (COO, Vercel) joins Airtree partner Jackie Vullinghs to explore how AI, engineering and go-to-market can work together to drive efficient, compounding growth without scaling headcount.
Jeanne is one of the few operators who has consistently worked at the intersection of engineering and revenue. Across leadership roles at Stripe, Google, and now Vercel, she’s focused on rethinking one of the hardest problems in startups: how products can actually reach customers at scale.
Rather than adding people, her approach has centred on building better systems: automating repeatable work, tightening feedback loops between customers, engineering, and product teams, and enabling teams to focus on the judgment calls that truly matter.
From decisions that unlock revenue to AI-enabled workflows that increase efficiency, this session explores how founders can build systems that compound as the company grows.
Why attend
Founders, CTOs, engineers, and product leaders will practically see how technical decisions can unlock meaningful efficiency and revenue
Revenue leaders will learn how agent-enabled workflows improve speed and consistency without burning out teams
CEOs and founders will get a clear, real-world case study on using AI for capital-efficient growth
You will leave with a sharper answer to the same question: How do you scale growth by building better systems, not bigger teams?
Session agenda:
8:00 am | Welcome coffee, refreshments and networking
8:40am | Fireside chat + Q&A
9:20am | Optional networking
Our Speakers
Jeanne DeWitt Grosser has built world-class teams at Stripe, Google, and, most recently, Vercel, where she serves as COO and oversees field engineering, marketing, sales, customer success, & revenue operations. She transformed Stripe’s early sales organization from the ground up and advises founders on GTM strategy.
Learn more about Jeanne in her insightful interview on Lenny’s Podcast here last month.
Jackie Vullinghs is a partner at airtree, a Venture Capital firm with a mission to back the most ambitious, unrelenting Australian and Kiwi founders, building the iconic technology companies of tomorrow.