Beyond the Game: The Business of Ownership @AllStar Weekend
ProEdge Branding & Wefranch are hosting a Pitch Event where professional athletes, emerging brands, and franchise leaders come together to pitch, negotiate, network, and finalize real business collaborations live on stage with a corporation like Chick-fil-A Restaurants.
An invite-only experience showcases in real time how elite athletes and executives leverage visibility, brand equity, and innovation to build ownership, partnerships, and equity opportunities beyond the game. This event convenes top decision-makers from sports, business, consulting, tech, venture capital, and franchising. For an evening of live deal-making, education, and high-value networking. The environment is designed to show in real time how athletes and executives leverage identity, visibility, and strategic partnerships to build ownership across brands, franchises, real estate, and IP.
From influence to ownership, the event goes beyond traditional athlete summits. Demonstrating that the most powerful path to generational wealth is through ownership of brands, franchises, real estate, and intellectual property. This event will present the blueprint for modern wealth creation and brand ownership, connecting athlete influence with scalable business opportunities behind the scenes
📆Thursday, Feb 12th, 6-8 PM (during NBA All-Star Weekend 2026)
Franchises:
🐔Chick-fil-A: legendary chicken sandwich chain.
🎹Oatmeal Radio Cafe: an emerging coffeeshop music studio founded by NBA star Baron Davis
🧋Bambu: the first Vietnamese drink franchise expanding at 2200+ Walmart's.
🧑🧑🧒Primrose: best-in-class early childcare with 500+ units.
⛳️Planet Fitness: A gym & fitness club for everybody with thousands of locations worldwide.
Brands:
Arena: a networking platform for professionals in sports, media & entertainment.
BRCE: The world's first & only Untie-resistant Shoelaces.
Kravings: premier cannabis delivery service catering to the amazing clientele.
COI Energy: Making the world more energy efficient.
AthletIQ: Learn. Improve. Compete. Basketball.
Ms. P's Gluten Free: Granola That Feels Like Home.
ProsperityAI: helps high-performing individuals and professionals take control of their financial lives.
Itinerary:
6 PM: Keynote Speakers
6:15 PM: The Deal Floor
A curated set of athlete and franchise pitches followed by live responses from investors, operators, brand executives, and the audience.7 PM: The Deal Lounge
Athletes, agents, investors, and founders connect further over drinks and snacks.
🥂🍰Drinks & bites by Chef Morgan Mead included
Hosted by ProEdge Branding (The premier athlete legacy & brand-building platform bridging sports, business, and culture). Wefranch (franchise data platform).
Contact Info:
Mariyam Shamshidova - [email protected]
Marcus Peterson, MBA - [email protected]
Gregory Ugwi - [email protected]