Co-work Fridays @ SQCo - The Stage: Pricing Strategy: Finding the Sweet Spot.
Friday @ SQ Collective
Friday is our open co-working day.
People come to work on their own projects, take breaks together, and usually stay through the afternoon. It’s quiet, focused, and builder- and founder-led.
You can arrive anytime from 10AM. Most people show up after lunch and settle in before 1.30pm. Bring your laptop. Grab any open seat. Stay as long as you like.
At 1.30pm, we pause work briefly for a shared session called The Stage, then everyone goes back to working.
This is how Fridays here work.
The Stage @ 1.30pm
The Stage is a short, open-format session where builders and founders share something they are actively working on. A workflow, a technical breakdown, a lesson learned, or just a topic keeping him/her up at night.
The goal is to spark ideas you can try immediately after, during the same afternoon. After the session ends, most people simply open their laptops again and continue working.
After the session, we go back to work.
Topic: Pricing Strategy - Finding the Sweet Spot
Co-founder & CEO, SeedS Strategy
Revenue Growth Mentor, Block71
Former management consultant, Simon-Kucher
Pricing is one of the strongest levers founders have, and one of the easiest to get wrong. Many teams default to cost-plus or copy competitors, then struggle to adjust as their product, customers, and use cases evolve.
In this session, Sebti will share how he thinks about pricing as a system, not a number. Drawing from his work advising SaaS, AI, and deep tech startups across Europe and APAC, he’ll walk through real pricing decisions founders face as they move from early traction to growth.
We’ll look at:
How to move from cost-plus thinking to value-driven pricing
Choosing between pricing models as products and segments evolve
Where pricing decisions hurt conversion and retention
How to test willingness to pay without overfitting too early
This session is all about building a pricing model that can adapt as your product and market change.
The goal is to leave with a clearer way to think about pricing decisions, and a framework you can apply to your own product.
After the session, we go back to work.
About SQ Collective
SQ Collective is a co-working space in Singapore for founders and builders working with AI.
Fridays are open co-working days, with a short shared session called The Stage at 1.30pm. People come to work, learn something practical, and go back to building.