The 9-Week ChatGPT Ads Playbook: How DTC Brands Are Building Their BFCM 2026 Advantage
BFCM 2026 will be the first holiday season where AI is a real customer acquisition channel, not just a visibility play.
ChatGPT Ads have opened up a new auction, and the brands who show up early with the right foundation will be the ones learning and scaling, while everyone else is still figuring out where to start.
That's why on September 22, we're hosting a FREE webinar to show you how to build an early advantage in ChatGPT Ads.
Join Ron Shah, CEO & Co-Founder of Obvi, a collagen-focused health and wellness brand that's scaled to $100M+ in sales and 800K+ customers, alongside Satish Polisetti, Co-Founder of MightyAI.
Collectively, these speakers have:
Scaled Obvi from $0 to $100M+ in sales in 5 years.
Scaled Walmart's ad business from $220M to over $2B, and previously co-founded an adtech company (acquired by Walmart) that served 1B+ ads/month for brands like Rakuten, Mozilla, Axios, and Politico
Represent $100M+ in merchant GMV currently running through MightyAI's platform
Here's what you'll learn:
Why the AI channel is fundamentally different from search and social - and how discovery, comparison, and purchase are collapsing into a single conversation
How to earn visibility organically inside ChatGPT while also building a paid strategy you can control and measure
The 9-week roadmap to get instrumented, launched, and learning well before BFCM auction pressure hits - so you're not starting from zero in November
The single most expensive mistake brands make when they wait too long to enter a new channel
This webinar is built for founders, operators, and media buyers who want to build an early advantage in ChatGPT Ads instead of playing catch-up once every brand in their category shows up.
You'll walk away with a practical operating plan, real benchmarks, and a clear sequence of moves you can start executing this week.
Register for free to secure your spot!