The Three Email Segments to Drive Growth
Most brands aren’t sending emails to the right people.
After implementing these three segments for one of our clients in Q4, their YoY email revenue increased by 72%.
In this session, I’ll walk through the three segments that consistently drive performance across fashion and beauty brands, and why they matter far more than sending more campaigns.
We’ll cover:
• The segments that actually influence revenue
• Why most brands overlook them
• How to build them in Klaviyo
• Common mistakes when segmenting
Everyone attending the session will receive our free Segment Library Template after the session.
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