Token Launch Survival Checklist: MM Models, Red Flags, and Best Practices
A large proportion of unsuccessful token launches are due to poor market making decisions. Liquidity, spreads, and order flow determine whether your token is attractive to investors, stable, and trustworthy on exchanges.
📌 What we will cover
• Why 90% of failed launches are tied to poor MM choices
• What a market maker actually does (liquidity, spreads, order flow) — and what it does not do
• The 4 pricing models founders must know (loan, retainer, performance, hybrid)
• Key risks of each model and when to avoid them
• Top 5 founder mistakes that destroy stability
• Red flags when choosing a partner
• What exchanges really want ($300k+ liquidity, deep books, active volume)
• How a good MM supports listings and post-TGE stability
• Pre-TGE support beyond trading: tokenomics, pitch decks, VC access
• Your MM checklist: reporting, KPIs, alignment, negotiation
🎯 Value for founders
This session will give teams a clear understanding of how to protect their funds and reputation, as well as how to build a market structure that will support growth after listing.