

Ship or Shred - Start-up founder intensive
12 early stage founders. One day.
Find out which parts of your plan are real and which ones you have been protecting. Hear your pitch stress tested by people with no reason to be polite.
We’ve created a workshop for the things you’ve been avoiding saying out loud.
If you are in the room, you participate.
Most workshops focus on polishing your pitch until it shines.
That’s not what Andi Weis and I are doing.
Why us:
Andi Weis: Design and Product strategist (24 years, ex-Up, Lyrebird Health). Reshapes how companies think about product, positioning, and priorities.
Mickey Rummery: Recruitment and Design leadership specialist (20 years). MD of RUMR, Director of The Outlook, and a trained service designer who knows what founders get wrong about building teams.
The Ground Rules:
No Decks: Bring your ideas, not your slides. We focus on the narrative, not the design.
Radical Transparency: Everything discussed in the room is subject to Chatham House Rule. We speak freely to get to the truth.
The Logistics:
Where: Natural Velocity is located at the AI Innovation Centre, Level 1, 9 Star Crescent, Docklands, Victoria 3008, Australia
Fuel: Coffee, morning tea, and a catered lunch are provided. We’ll wrap up with post-session drinks for those who want to keep the conversation going.