Jan-Simon Veicht _ Director, Strategy and Experience Design @NewDealDesign

​Join us for a talk with Jan-Simon Veicht, Design Director of Strategy & Experience Design at NewDealDesign, titled Designing Actionable Futures. Jan works at the intersection of robotics, embodied AI, interaction design, and emerging technologies—helping organizations move from speculation to real-world impact.

​His practice spans branding, value-setting, and storytelling, guiding cross-functional teams across industrial design, experience design, strategy, and engineering. Jan has led work for early-stage startups and global brands including Leica, Xiaomi, Chanel, Mazda, Stellantis, and Calvin Klein. A UC Berkeley MDes alumnus and Best Thesis Award recipient, he also lectures on strategic foresight and innovation at Berkeley’s Sutardja Center for Entrepreneurship & Technology. In this talk, Jan will share how designers can translate complex technological futures into clear, actionable directions—using design not just to imagine what’s next, but to help shape it.

Come for the talk, stay for refreshments and conversation.