The adoption gap: How to compete in the AI age without breaking trust

​AI is no longer a future trend; it’s a systems shift already transforming how organisations operate. 

​To capture ROI and avoid costly risks, leaders must approach AI as more than a tool. It demands new ways of working, fresh governance, and a focus on trust and adoption from day one. 

​So how do you avoid the “fail fast” trap and make steady, accountable progress – instead of chasing hype?

​At this panel event, we’ll explore how to build trust into every layer of your system and ensure adoption translates into real organisational advantage.

​Speakers

• ​Trevor Callaghan, VP of Responsible AI, Microsoft AI

• ​Sarah Gold, Founder and CEO of Projects by IF

​This will be an in-person event in London - venue TBC.

​Hosted by IF 

​For 10 years, IF has been helping large organisations build customer-facing services that scale safely, earn trust from the start and deliver long-term impact.

​We prototype, test, and launch AI products and services that people believe in and want to adopt, while helping organisations change the way they work in the AI age. That’s how AI turns from a risky bet into a long-term advantage.